Description

L’Oréal Professionnel Serie Expert Silver Colour Clarifying Purple Shampoo is a professional-grade, innovative formula designed to showcase and protect the absolute beauty of grey, white, platinum, and light blonde hair. When hair is pre-lightened, highlighted, or naturally turns grey, its natural warm undertones can become visible, often throwing unwanted brassy, yellow tones that dull your clean, cold color. This deep purple clarifying shampoo is enriched with targeted Amino Acids and powerful anti-yellowing neutralizing agents. The formula works instantly to counteract and neutralize warm brassy undertones, restoring a clean, cool, and highly sophisticated tone. Unlike traditional drying purple shampoos, this professional-grade formula is engineered to deeply nourish and protect the hair fiber, softening each delicate strand from root to tip while boosting natural, reflective shine. It is the ultimate daily or weekly maintenance essential for keeping both natural and color-treated grey, white, or platinum blonde hair looking fresh, radiant, and incredibly soft. For optimal results, use this clarifying shampoo in conjunction with your favorite L’Oréal Professionnel Serie Expert conditioner or intensive masque. Size: 300ml Fragrance: N/A Size: 300ml Fragrance: N/A KEY FEATURES • ANTI-YELLOW ACTION: Formulated with active anti-yellowing agents that instantly counteract unwanted brassy, warm, or yellow undertones in grey, white, or very light blonde hair.
• DEEP PURPLE NEUTRALIZATION: Features a highly pigmented, deep purple formula designed to deliver cool, professional-grade neutralization and maintain clean, bright color results.
• POWERED BY MAGNESIUM & AMINO ACIDS: Enriched with Magnesium and essential amino acids to help reinforce and protect the hair fiber while replenishing lost protein.
• FIBER SHIELD & SOFTNESS: Deeply conditions and smooths the hair from root to tip, leaving delicate grey or lightened fibers feeling soft, supple, and highly resilient.
• PRO TIPS: Apply evenly to wet hair and lather. Leave on for 2 to 5 minutes depending on the desired level of neutralization, then rinse thoroughly. Wash hands after application.
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