Description

BenefitsHydrating•Colour ProtectionThe MECCA viewIridescent purple shampoo with hyaluronic acid for lightened or highlighted hair to neutralise brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde.An intense brass-reducing formula gives instant blonde illumination.Instantly neutralises brass & yellow undertones.Durable anti-brassiness action.Restores shines & softness.Boosts colour luminosity.With Hyaluronic Acid and Elderflower.Recyclable bottle, made of 95% recycled plastic. +84% Hydrated* -61% Surface Damage*16x Stronger Hair***Instrumental test after application of Blond Absolu Ultra Violet Shampoo + Blond Absolu Oil.**Instrumental test after the application of Blond Absolu Ultra Violet Shampoo.Key ingredientsHyaluronic acid: fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair and hydrates scalp, preventing future breakage.Edelweiss flower: rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.Other detailsPlease be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.UsageWet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair.Add water and emulsify.Leave it on between 2 to 5 minutes.Rinse thoroughly.We recommend you to alternate with Blond Absolu Hydrating Illuminating Shampoo or as a second shampoo for a deeper & hydrating cleanse.Follow with a blonde hair conditioner and Purple Hair Mask.Item CodeI-071737