Description
Purelanâ„¢ – Lanolin Cream
Purelanâ„¢ – Lanolin Cream
In the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelanâ„¢ lanolin cream gives you fast relief for sore nipples and dry skin.1-4
It is 100% natural and safe for your baby – you do not need to remove before breastfeeding.
Fast relief for sore nipples and dry skin ¹¯4
Safe for your baby – no need to remove before breastfeeding
100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added
Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards
Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within
When absorbed into the skin, Purelanâ„¢ lanolin cream mimics the skin’s natural ability to store moisture and can hold more than twice its weight in water – naturally helping skin’s rehydration.
As well as soothing dry nipples or soreness during breastfeeding, Purelanâ„¢ can be used to moisturise a variety of dry skin areas, such as chapped lips, dry hands and cuticles, elbows and cracked heels.
Purelanâ„¢ is available in 37 g and a handy 7 g size – ready for you to use whenever you need it through the day.
What makes Purelanâ„¢ hypoallergenic?
Purelanâ„¢ formulation has been developed to minimize its allergenic potential. Carefully controlling the levels of FLA (free lanolin alcohols) in lanolin can reduce skin reactions even among those who are already sensitive to lanolin. Research shows that reducing the FLA content to less than 3%, particularly when detergent residues have been removed from the product, reduces the incidence of positive patch-test reactions among lanolin-sensitive skin patients. With an alcohol fraction of less than 3% in Purelanâ„¢, the allergenic potential to lanolin alcohols, which is observed rarely, is reduced to an absolute minimum as per EP (European Pharmacopeia).
Purelanâ„¢ does not contain other additives that might cause a reaction, such as preservatives and fragrances.
Additionally, Purelanâ„¢ is dermatologically tested. However, anyone with a known lanolin allergy should avoid using lanolin products, including Purelanâ„¢.
When should I apply nipple cream?
Use Purelanâ„¢ at every feed to relieve soreness, moisturise, and protect your nipples and skin. There is no need to remove the lanolin cream before feeding your baby.
How do you apply the lanolin cream to your nipples?
With clean hands, apply a pea-sized amount of Purelanâ„¢ onto your nipple area – the smooth, rich texture of Purelanâ„¢ makes it easy to apply. Purelanâ„¢ creates a protective layer on the surface of your skin and rehydrates skin from within – relieving soreness while skin heals naturally. There is no need to remove the cream again before feeding.
References
1 Clark EW, Steel I. J Soc Cosmet Chem. 1993 44:181-195.
2 Barba Albanell C et al. Skin Pharmacol Physiol. 2018 31:198-205.
3 Abou-Dakn M et al. Skin Pharmacol. Physiol. 2011 24(1):27-35.
4 Brent N et al. Arch. Pediatr. Adolesc. Med. 1998 152(11):1077-1082.
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